To download vSente's Campaign Planner and join vSente's Campaigner List, please enter your email address and name. The link for the download will be sent to your email address.

vSente's Campaigner List is designed for sales or marketing managers in small or medium-sized enterprises. This list is composed of marketers interested in learning more about accountable and effective marketing campaigning techniques.

Weekly we send via plain text email a short description of a competitive marketing tool or technique along with a link to a resource you can download and use. These resources come from vSente's Armory and consist of wizards, manuals, white papers, planners all focused on helping marketing managers battle larger competitors.

The content and resources are free to members of the campaigner list. But should you find yourself engaged in a tough battle for market share against a larger competitor then you will likely gain value from paying for a monthly subscription to vSente's Armory, booking our two-day workshop or engaging us to help with your campaign.

This community is not for all marketers. If you're looking for basic marketing techniques, like trade show tips, writing press releases, designing a flyer, optimizing landing pages, etc. this is not the list for you. On the other hand if you're interested in exploring the underlying dynamics of competitive advantage, then the topics discussed on this list will be of help.

Submit your name and email address above and the link for the planner will be sent immediately to the email address you used to sign up. Then look for a plain text email from vSente weekly.


You are downloading vSente's Campaign Planner. This is the generic version of the planner we use for our workshops and campaigns. The planner is in Excel format and includes the campaign worksheet and 1-page plan of campaign. The file size is less than 300k.

This version of the planner is functional and can be used to plan advertising and marketing campaigns including determining centers of gravity and competitive vulnerabilities along with campaign mission, objectives, strategy, tactics, elements, budgets, roles, responsibilities, and timing.

The planner contains many links to external resources including vSente’s Campaign Manual that provide definition and description of the practices utilized in the planner.

To gain full functionality of the planner and access to all of our campaigning tools and techniques you will need to subscribe to vSente’s Armory.

Details on subscribing along with information about our workshops and campaigns can be found here.

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