vSente's Armory is designed for marketing managers and CMO's of small and medium sized enterprises battling in environments characterized by tough competition, limited resources and the need to deliver results now. vSente's Armory is the online resource for competitive marketers seeking new and improved ways to generate both effective and accountable marketing campaigns.


Topic - Campaign Planning
Deliverables - Revenues, Profit, Market Share
Audience - Marketing Managers
Scale - Small / Medium-sized Enterprise
Cost - $24.95/Month - Free 3-Day Pass

Subscribe Now for a free 3-day all access pass to vSente's Armory.


WHAT'S BEING SAID ABOUT VSENTE'S ARMORY CREATOR MIKE SMOCK

... wouldn't you love to have this guy working for you?
David Sims - TMCnet Contributing Editor

..."wikked smaht" as they say in Boston.
Harry Joiner - Marketing Headhunter

...a warrior who knows how to use reason.
Paul Greenberg - Author, CRM Guru

David Ogilvy and Bill Bernbach would have sided with Smock.
Marc Babej - Forbes Columnist

...A working man's version of Michael Porter.
Curt Sahakian - Corporate Partnering Institute


SAMPLE WIZARDS FROM VSENTE'S ARMORY
Below are some of the tools inside vSente's Armory:

HOW TO ANALYZE AND EXPLOIT COMPETITOR VULNERABILITIES

The Campaign COG wizard generates an in-depth competitive analysis resulting in the identification of your competitors primary vulnerability (center of gravity). Use the COG wizard to better understand and exploit your competitive strengths relative to your competitor weaknesses. The COG wizard includes an interactive set of step-by-step instructions.

20 ATTACK SIGNALS - ARE YOU SIGNALING OR IS YOUR COMPETITION?

The Campaign SIGNALS wizard describes 20 signals a competitor may demonstrate indicating potential vulnerabilities. An example of a potential attack signal is a competitor launching an expensive high profile strategic branding campaign which then makes them vulnerable to low profile direct marketing attacks. Why? Traditional branding theory advocates the need for a consistent message broadcast over time. So while your competitor is waiting for the branding to "work" you're already at work taking market share.

SEVEN FUNDAMENTAL BUILDING BLOCKS OF KILLER COMPETITIVE STRATEGY

The Campaign STRATEGY wizard describes seven fundamental building blocks of strategy with specific examples. These seven building blocks are price, quality, service, features, infrastructure, relationships and execution. Strategy is the enabler between ends and means. The ends represent the objective. The means includes enterprise resources, competencies, etc. In order for strategy to perform this enabling function it needs to be effective, comprehensible and executable. An example of strategy would be for the challenger to attack a leaders premium price, with their own premium pricing (NOT discount pricing!) in tandem with superior quality, features or reputation.

54 TACTICS TO SELECT FROM IN BUILDING YOUR MARKETING PLAN.

The Campaign TACTICS wizard is designed to provide a catalyst to drive strategy and tactics. This wizard is based upon Robert Cantrells innovative Strategy Card Deck and describes 54 different strategies and tactics. Each strategy has a one line description, an explanation of the strategy, the basis for the strategy and a potential tactical application.

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FREE 3-DAY PASS FOR MARKETING MANAGERS ONLY - vSente's Armory is the online resource for competitive marketers. It aggregates print and web assets dedicated to effective and accountable marketing practices including worksheets, interactive planners, manuals, links, articles and 100's of other resources.

Subscribe Now for a free 3-day all access pass to vSente's Armory

Marketing and sales managers utilize vSente's Armory in order to plan and execute sales, marketing and advertising campaigns. vSente's Armory is best suited for these types of campaigns:

1. Acquiring new customers. Need more revenue fast? Use vSente's Armory to plan a new customer acquisition campaign.

2. Defending market share. Upstart challenger challenging your market share for a key account? Use vSente's Armory to defend and expand your market share.

3. Expanding a territory, category or market segment.
Slowing or sluggish sales? Use vSente's Armory to quickly expand an established territory, category or market segment.

Subscribe Now for a free 3-day all access pass to vSente's Armory

Begin creating a more effective and accountable marketing organization today!

- Convert your marketing organization into a powerful campaign engine

- Build a winning marketing organization.

- Develop benchmarks and metrics your CFO will love.

-
Demonstrate accountability and effectiveness your CEO will love.

- Generate conversion rates your Sales Manager will love.

- Properly frame campaign mission, strategy, objectives and tactics.

- Learn how to wage and win battles for market share.

Limited Time Offer For Marketing Managers Only: Free 3-day all access pass to vSente's Armory - the online resource for more competitive marketing. Subscribe Now
Gain immediate access to the MOST POWERFUL SET OF MARKETING TOOLS AND TECHNIQUES available anywhere on the web (these are the same tools and techniques we use in our workshops and on our campaigns!).

This is a listing of the resources available immediately when you subscribe to the vSente's Armory.

1. Manual. 95-page online manual describing the theory of competitive marketing including detailed step-by-step directions for developing and executing winning marketing campaigns.

2. Wizards. A series of interactive Excel spreadsheets that will help guide you through the process of building powerful marketing campaigns (see examples in the left hand column).

3. Planners. Excel workbooks used to plan, create, communicate and calibrate your plan.

4. Infrastructure. Links to companies, technologies, processes and methodologies.

5. Competencies. Links to agencies, consultancies, and other firms offering effective and accountable marketing competencies.

6. Rules. Rules of engagement to consider when executing your own marketing campaign.

7. Archive. Articles, links and papers on contemporary and historical marketing practices including various manuals focused on strategy and campaigning techniques.

Subscribe Now and you can begin:

1. Planning a campaign. Use the Campaign Manual and Campaign Wizards to plan a campaign... marketing, advertising, new product launch, customer acquisition, key account defense, etc.

2. Developing strategy and tactics. Utilize the Campaign Wizards to assist with a current effort... determining strategy, sizing up a competitor, developing tactics, interpreting market signals, etc.

3. Research new marketing techniques. Explore resources most marketers never consider. Learn how to win without fighting. And learn how to fight when fighting is necessary.

ACCESSING YOUR FREE 3-DAY ALL ACCESS PASS.
We are offering a limited time, free 3-day all access pass to vSente's Armory for qualified marketing professionals. Should you like to continue subscribing after your free 3-day trial, you will be charged $24.95 per month for each month you stay subscribed. You can cancel your subscription at anytime.

To gain access to your free trial click the "subscribe now" link. We use SentryLogin to manage our user names and passwords securely, and PayPal to process all credit card transactions safely.
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