22: MOTIVATION Challenge employees.

Do not nurture. Challenge. You nurture babies and prize winning orchids. Employees require challenge. Training. Intensity. Friction. Competition. Nurturing leads to employees who believe they are owed a living. Challenge leads to employees who understand they have to earn their living. Business is a contact sport. A team sport with a player coach. This will not change as long as capitalism fuels our economic engine. Challenging employees means being tough, setting difficult objectives, being taut with criticism and lavish with rewards. Challenging employees means the best move ahead. It is the survival of the fittest. Job security is directly related to the ability to respond to challenge.