17: BLUFFING Know when to fold them.

The bigger the stakes for your opponent, the easier they are to bluff. Don’t bluff anyone until they have first seen you win a few. The ideal is to let them see you win three in a row. A single win by itself doesn’t have much impact. Two wins is the suggestion of a pattern. Three wins is a clear pattern. After observing three consecutive wins, few people will bet against a fourth. It’s easier to bluff someone coming off a string of losses than someone who is on a winning streak. Avoid bluffing the same person twice. Bluff sparingly. Few things hurt your credibility more than bluffing, getting called on it, and then backing down. It will limit your freedom to maneuver in the future, even when you aren’t bluffing.