PLANNING - Step 4 - Mapping the Attack
06.05.00 Grounds to attack and attack from.

There is good terrain and bad terrain. There are grounds to attack and to attack from. This manual is written from the vantage point of a challenger attacking a leader. As a starter, challengers in the exploratory quadrant are in a good position to attack leaders in the expeditionary quadrant. Attacks by challengers on leaders in the provisionary quadrant are not likely to result in a productive gain unless part of a larger ambition. There are cases where challengers in the mercenary quadrant can attack a leader in the expeditionary quadrant as a means to revitalize a dying business or jump start a new entry.