PLANNING - Step 4 - Mapping the Attack
06.03.00 Metrics and Framing.

Budgeting tends to allocate and manage resources on a micro scale, framing at a macro level. Rather than talking about a campaign budget we talk about the campaign frame. Budgeting assumes we work in a predictable stable environment. Framing assumes we operate in an unpredictable, volatile environment. Budgeting hampers the ability to improvise and adapt. Framing allows maximum agility. Budgeting is driven by quantitative measurements. Framing is driven by human, subjective interactions.

The components that make up a campaign frame are: an objective, an estimate of time to accomplish the objective, an estimate of the total resources necessary to achieve the objective and a calibration process that continuously evaluates progress. The critical difference is that the calibration process replaces the budget process. Results are judged not on budget accuracy but on campaign effectiveness. Calibrations, performed with the attack engine, allow campaigners to evolve and adapt to changing threats and opportunities in real time. The terrain map is used to visualize campaign metrics.