In the following section we will build an attack engine that replaces the sticks and boxes of a traditional rigid decision making process with circles, cycles and rapid adaptation competencies required to drive fluid, exploitative campaigning. In order to accomplish this we will use the O-O-D-A loop to map a C3i competency on to a traditional sales and marketing organization.
It is important to understand that the Boyd Cycle functions at different levels within an organization and can drive various processes. As examples; the sales rep can use O-O-D-A to drive his individual selling methodology, a purchasing manager can use O-O-D-A to accelerate his department processes, a VP can use O-O-D-A to grow his division revenues and the CEO can use O-O-D-A to grow the enterprise market share. O-O-D-A can drive individual and group activity.
Let us first look at how the military defines C3i and then use this definition as the foundation for our attack engine:
“An integrated system of doctrine, procedures, organizational structure, personnel, equipment, facilities, communications, and supporting intelligence activities that provides authorities at all levels with timely and adequate data to plan, direct, and control their activities.”
Starting with this definition we begin constructing a functional attack engine by mapping the conceptual aspects of C3i and Boyd Cycles to specific and measurable sales and marketing processes. This mapping exercise converts each of the four elements of C3i - command, control, communications and intelligence - into unique cycles, where the various discrete processes that comprise these cycles correlate to the Boyd Cycle model itself.