PLANNING - Step 3 - Building the Attack Engine
05.03.00 C&C to C3i.

In order for C2 systems to function effectively they require a constant stream of superior intelligence, including the ability to facilitate a broad range of communications consistently, securely, and accurately. The military in the 1980’s evolved C2 to integrate intelligence and communications competencies leading to C3i - command, control, communications and intelligence. C3i can be described in terms of inputs, processes, and outputs and provides a schematic for building the attack engine.

A C3i structure presents a compelling model for marketers to consider for the execution of marketing and advertising campaigns. Exhibit 12 illustrates the basic schematic.