PLANNING - Step 3 - Building the Attack Engine
05.11.00 Orientation Creates Cohesiveness and Generates Agility.

An attack engine orchestrates sales and marketing assets in a coordinated fashion. Coordination is generated by the introduction of a new competency called Orientation which integrates and cycles sales and marketing functions based upon threat and opportunity. The attack engine is a virtual formation organized for a specific campaign and then disbanded. The attack engine utilizes existing sales and marketing personnel, agencies and consultants. The attack engine eliminates traditional organizational hierarchy and replaces them with functional cycles. All Sales related activities are part of the Execution Cycle; Marketing activities part of the Communication Cycle; and, Executive activities part of the Command Cycle.