PLANNING - Step 3 - Building the Attack Engine
05.10.00 The Sales and Marketing Organization Should be Infused with Intelligence.

Marketing intelligence skills are critical competencies missing from traditional sales and marketing organizations. The inability to generate actionable intelligence results in disorientation and uncoordinated efforts. Effective coordination is made possible by orientation - the process of converting intelligence into effective strategy and tactics. New doctrine driven by intelligence and designed for unpredictable, rapidly changing situations is required for truly effective marketing campaigns.