|PLANNING - Step 2 - Framing the Attack|
|04.09.00 Attack Tactics.|
The effective execution of strategy is dependent upon properly balancing and orchestrating the campaign forces of interaction and isolation. The overriding effort is to increase our interaction with the customer while denying or isolating our competition. Interaction and isolation forces can be thought of as tactical catalysts which drive strategy. There are thousands of tactics one can deploy in order to create interaction and isolation.