PLANNING - Step 2 - Framing the Attack
04.06.00 Defining interaction in business.

Interaction within the business environment are tactics we willingly, offensively or pro actively execute designed to open up opportunities of our choosing consistent with our core competencies and supportive of the campaign mission and strategy. The higher the degree of interaction we have the greater we control our own destiny - or the less control our adversaries are able to exert over our destiny.