PLANNING - Step 2 - Framing the Attack
04.04.00: MISSION, OBJECTIVE AND TACTICS Wrap THE strategy.

In order to execute a strategy it is necessary to wrap the strategy with additional information. For a specific strategy there should also be a time element which describes how long the strategy is effective, an objective, which attaches a measurable metric for the strategy to be gauged against, and, a mission, which establishes the overall intent. This is what a typical strategy wrap for a marketing campaign might look like.