PLANNING - Step 2 - Framing the Attack
04.04.04 TACTICS:

Tactics are shaping activities designed to increase interaction with customers while isolating the adversary.

1. Create on-line + direct mail promotional campaign.
2. Surprise launch.
3. Rollout four price cuts. Target top 37 customer.

In practice, a marketing campaign can have several strategies in play at one time that support the mission and objective, and importantly, as the campaign progresses the marketer may evolve the strategy based upon its effectiveness.