PLANNING - Step 2 - Framing the Attack
04.11.02 ATTACK COMPETENCIES.

Competencies are skills, process, methodology both internal and external we use to project attack strategies and tactics and include:

Creative
Production
Research/Intelligence
Marcom
CRM
Branding
Open source
Lead generation
Sales reps
Telemarketing
Service support
Call center
Global ad agencies
Local ad agencies
Design agency
Interactive agency
Freelancers
Inhouse talent
Strategy consultants
Competitive Intelligence consultants
Management consultants
Sales rep firms