PLANNING - Step 2 - Framing the Attack
04.11.01 ATTACK ELEMENTS.

Elements are messages, communications, platforms and networks we use to project attack strategies and tactics and include:

Print ads
Newspapers ads
Online/interactive ads
Yellow pages ads
Outdoor ads
TV commercials
Radio commercials
Interactive commercials
Films/videos
Direct Mail
Catalogues
Brochures
Data sheets
Logo
Packaging
Stationary
Business cards
Co-op advertising
Customer loyalty
Link exchange
Sponsorships
Press releases
Feature stories
Speaking platforms
Newsletters
Seminars
Webinars
Trade shows
Blogs
Web sites
E-commerce
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