PLANNING - Step 1 - Determining Center of Gravity
03.00.01 OFFERING CG's.

Potential CG’s representing critical characteristics of products and services offered including quality, cost, service, and features.

Center of Gravity(CG) Quality
Critical Capabilities (CC) Consistently meet customer quality expectations.
Critical Requirements (CR) Functional infrastructure. Operating effectiveness. Appreciative customers. Skilled personnel.
Critical Vulnerabilities (CV) Dysfunctional infrastructure. Operating ineffectiveness. Unwilling customers. Unskilled personnel.

Center of Gravity(CG) COST
Critical Capabilities (CC) Price above cost or produce at a cost less than market price.
Critical Requirements (CR) Functional infrastructure. Raw materials. Skilled/unskilled labor. Paying customers.
Critical Vulnerabilities (CV) Inefficient infrastructure. Shortages. Price volatility. Poor Quality. Unions. Shortages. Recessions. Discounting.

Center of Gravity(CG) SERVICE
Critical Capabilities (CC) Deliver service/support consistent with customer expectations.
Critical Requirements (CR) Functional infrastructure. Skilled personnel.
Critical Vulnerabilities (CV) Unhappy customers. Poorly trained employees

Center of Gravity(CG) FEATURES
Critical Capabilities (CC) Offer features consistent with customer expectations. Critical Requirements (CR) Functional infrastructure. Skilled personnel. Knowledgeable customers.
Critical Vulnerabilities (CV) Inability to offer competitive features. Wrong features. Unappreciative customers.