The proper implementation of Boyd's O-O-D-A Loop results in your adversary defeating himself. It is through the utilization of tactics that increase your interaction with customers while simultaneously denying or isolating your competition that this occurs. In Boyd's words:

“The ability to operate at a faster tempo or rhythm than an adversary enables one to fold the adversary back in side himself so that he can neither appreciate nor keep-up with what’s going on. He will become disoriented or confused; which suggests that, unless such menacing pressure is relieved adversary will experience a combinations of uncertainty, doubt, confusion, self-deception, indecision, fear, panic, discouragement, despair, etc., which will further: disorient or twist his mental images/impressions of what’s happening; thereby, disrupt his mental/physical maneuvers for dealing with such menace; thereby collapse his ability to carry on.”

We will now apply the O-O-D-A Loop directly to business. In his paper titled "The Strategic Game of ? and ?" (11) (the question marks were meant by Boyd to answer the question of what is strategy?) Boyd posed a series of questions and answers regarding the O-O-D-A Loop. We will use Boyd’s exchange in order to translate Boyd’s theories directly to marketing campaigns. Each exchange consists of a question, an answer and an interpretion of the answer to marketing campaigning.

11. The Strategic Game of ? and ?. John Boyd. www.belisarius.com