|THEORY - Maneuver Concepts|
|02.02.00 Shaping the conflict.|
Maneuver theory allows a competitor to shape the conflict whether it is the battlefield or the marketplace to his advantage - and to the disadvantage of his opponent. The ability to shape is based upon knowledge of yourself and of your opponent. Sun Tzu again this time from Thomas Cleary’s translation(3):
3.The Art of War. trans. Thomas Cleary. Boston & London: Shambhala Publications, Inc., 1988.