MARKETING CAMPAIGNING :: The Art of Attack - How to Attack and Dislodge the Larger Competitor
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The Art of Attack is ideally suited for the smaller enterprise intent on attacking and dislodging larger, better provisioned competitors. Based upon maneuver theory, the Art of Attack articulates how a competitor can shape a conflict - whether it is the battlefield or the marketplace - to his advantage, and to the disadvantage of his opponent.
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