MARKETING STRATEGY :: The Art of Attack - How to Attack and Dislodge the Larger Competitor
Subscribe now for the special introductory price of $19.95 and gain immediate access to the
95-page Attack Manual, the integrated Attack Planner Workbook and the online Art of Attack Library
95-page Attack Manual, the integrated Attack Planner Workbook and the online Art of Attack Library
The Art of Attack is ideally suited for the smaller enterprise intent on attacking and dislodging larger, better provisioned competitors. Based upon maneuver theory, the Art of Attack articulates how a competitor can shape a conflict - whether it is the battlefield or the marketplace - to his advantage, and to the disadvantage of his opponent.
The Art of Attack Planner is an interactive Excel worksheet consisting of a series of questions and exercises which are used to build your plan of attack. Responses and input from the worksheet are consolidated into a one-page plan of attack.
The Art of Attack Planner contains interactive links to the Attack Manual which describes in a step-by-step fashion how to plan your own attack. The Attack Planner can be filled out over lunch or serve as the foundation for a comprehensive competitive review.
Click here to view a sample Attack Planner.
The Art of Attack Manual is a 95-page PDF and online HTML document, which describes maneuver theory and its application to the smaller enterprise intent on attacking and dislodging the larger competitor. The attack manual is designed to be used in tandem with the attack planner. Click here to read the Forward.
The Art of Attack Manual is divided into two sections - theory of attack and planning the attack. The planning section contains a step-by-step explanation of the process of planning the attack. Click here to read the table of contents.
The Art of Attack Manual also includes 96 competitive vulnerabilities, 20 attack signals, 21 attack strategies and 54 different attack tactics.
The Art of Attack Library (aka ARMORY) is the online resource for the competitive marketer. In addition to hosting the online and downloadable versions of the Art of Attack Manual and the Attack Planner, the library aggregates print and web resources dedicated to the application of maneuver theory to marketing campaigning. Updated continuously, stay subscribed to the Armory for the duration of your campaign. Your first month subscription to the Art of Attack is $19.95. Thereafter access is $19.95 per month. You can cancel at anytime. Click here to preview the Art of Attack Library.
