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THE ARMORY - the online resource for the competitive marketer is the exclusive host for The Art of Attack - How to Attack and Dislodge the Larger Competitor which introduces new thinking, approaches and techniques to the process of competitive marketing. Additionally, the Armory aggregates print and web resources dedicated to the application of maneuver theory to marketing campaigning including:

+ 95 Page Attack Manual (PDF) and the integrated
Attack Planner worksheet (XLS).
+ Weekly Attack Communiques.
+ More than 100 white papers, articles, diagrams,
exhibits, links and insights dedicated to
maneuver theory updated weekly.
+ The Sun Tzu Archive. An online and PDF digest
of nine translations of Sun Tzu's Art of War.
+ LEARN:
- 24 Campaigning rules of engagement.
- 96 Exploitable vulnerabilities.
- 20 Attack signals.
- 21 Attack strategies.
- 54 Attack tactics.


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